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I was asked to help with the launch of SMOKE liqueur. The logo and bottle were already in development but I made improvements to both then ultimately handled all marketing and design for the brand (750 & mini bottle design & mechanical files, case design, print & web ads, social media graphics, mobile, POS, billboards, invites, drink menus, step & repeats, retractable banners, advertorial design and photoshoot direction, video loop graphics, product design, etc).