Hyundai Remixlab was a 7-figure event campaign that took place in 8 major cities in the US, celebrating the collaboration of technology, art, music, & fashion. Custom Hyundai cars were designed and put on display within the venue, as well as display cases highlighting the latest in art & fashion.
The flagship event was held in NYC's Chelsea Market in September 2012, and consisted of three days of panels, performances, and technology demonstrations. Live music was provided by indie bands, EDM DJs, and the final night was capped by performances from RL Grime with New York’s own Action Bronson.
I provided creative direction for this event (as well as all 7 other Remixlab events from that campaign) which included site visits, all renderings, all design, and overseeing production of all creative and its installation.
RemixLab Teaser Video
REMIXLAB NYC Music Panel + event highlights
Action Bronson performance (contains strong language...parental discretion iz advised LOL)